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How to Customize your EMV

EMV (Earned Media Value): A metric used to quantify the value of social media content & the reach of that content. (Tidal’s model blends data from CreatorIQ and Ayzenberg research.)

*Our EMV formula is adjustable and customizable. You can follow the steps to customize your own EMV:

  1. Navigate to the campaign you want to customize EMV
  2. Click on ‘Default Report’ in the Reporting Tab
  3. Click on the second icon located in the top-right corner
  4. Customize EMV Parameters