101 – Discover Search

Talent research is the building block of a successful influencer marketing campaign. On the Tidal Labs platform, you can use Discover to select talents for your campaigns, and access in-depth audience analytics by importing your search into a list.

In Discover, you can search for talents directly using their social handles or explore from our database of 120 million public profiles across Instagram, TikTok & Youtube. If you check the Has Email Address box in the Search Influencers Panel, your search will return only talents who have reported an email address to their profiles. This means that you can reach out to these talents via email through the Tidal Labs Email System or your own email inbox.

Search filters allow you to identify the most suitable talents based on your criteria for reach and engagement, geo-locations, and audience profiles. You might find the @lookalike filter and audience age group filter especially helpful for special projects. To take a closer look at a creator’s profile in the search result, click on his or her picture and you will be taken to their social page on a new tab in your browser.

In the search view, you can review talents and stats, such as follower counts, engagement counts, engagement rate, and more. However, if you want to review a talent’s audience data, you want to first add the talent to a list and access his or her audience data in the Creator Profile Card.