Lists of Social Media Metrics We Track
Here are some of metrics we are tracking within the campaign reports:
Activations: The number of creators who participated in campaigns and created a social post.
Social Media Platform: Instagram, TikTok, Youtube, Facebook, Pinterest, Twitter
Social Impressions: The number of times a creator’s content is displayed.
Engagements: The number of interactions content received from users (likes, comments, shares, saves, etc.)
Engagement Pct: Total engagement/total followers. It measures the percentage of people who chose to interact with the content after seeing it.
Reach:
• Verified Reach: Creator’s total following count
• Social Reach: The number of times creator’s content has been seen by their followers.
Cost: This includes the payment received by the influencer, as well as any expenses associated with paid promotions. In cases where a creator is not receiving payment, we assign a cost of $10 for each individual.
EMV (Earned Media Value): A metric used to quantify the value of social media content & the reach of that content. (Tidal’s model blends data from CreatorIQ and Ayzenberg research.) *Our EMV formula is adjustable and customizable. If you prefer to establish your own EMV model, please feel free to let us know.
ROI (Return on investment): EMV/Cost; A metric calculated by dividing the Media Value by the Cost ($10 per active participant). 1.5x ROI means you invested $100 and got $150 value out of it.
CPE (Cost per engagement): The average cost of an engagement based on the cash payout to a creator at the post-level.
Campaign Time-Series Metrics
ie, numeric stats that we record daily for campaign reporting; also tracked per-activation
total activations, num accepted activations, num declined activations, num fulfilled activations, num invited activations, num complete activations, num accepted users, total users
total posts
total impressions
total engagements
total reach
total images
other impressions
other engagements
num Facebook posts
Facebook reaction count, Facebook share count, Facebook comment count, Facebook reach, num Facebook page posts, Facebook page reaction count, Facebook page share count, Facebook page comment count, Facebook page reach
num blog posts
blog pageviews count
blog reach
num Instagram posts
Instagram comment count
Instagram like count
Instagram save count
Instagram impression count
Instagram video view count
Instagram reach
num Pinterest posts
Pinterest comment count
Pinterest save count
Pinterest reach
num Twitter posts
Twitter tweet count
Twitter retweet count
Twitter favorite count
Twitter reach
num Youtube posts
Youtube view count
Youtube like count
Youtube dislike count
Youtube comment count
Youtube reach
num TikTok posts
TikTok view count
TikTok like count
TikTok share count
TikTok comment count
TikTok reach
EMV per post
EMV per engagement
EMV per impression
EMV
cost
ROI
blog comment count
Facebook comment plugin count
num instastory posts
instastory engagement count
instastory impression count
instastory replies count
instastory exits count
instastory taps forward count
instastory taps back count
instastory link clicks count
instastory sticker taps count
instastory reach
total videos
num draft posts
total social reach
overall engagement pct
social engagement pct
total social posts
verified reach
measured impressions
estimated impressions
CPE
CPMR
sentiment positive
sentiment negative
sentiment neutral
sentiment mixed
Facebook page followers
Instagram followers
Pinterest followers
TikTok followers
Twitter followers
Youtube followers
total followers
Audience Metrics
i.e. measured at the social account, influencer, and campaign level
geography (city, state, country)
age bracket
gender
age + gender histogram
authenticity / credibility
interests
brand affinities
ethnicity
language
lookalikes
notable followers
follower account age
relationship status (Twitter only)
parenthood status (Twitter only)