How to Customize your EMV
EMV (Earned Media Value): A metric used to quantify the value of social media content & the reach of that content. (Tidal’s model blends data from CreatorIQ and Ayzenberg research.)
*Our EMV formula is adjustable and customizable. You can follow the steps to customize your own EMV:
- Navigate to the campaign you want to customize EMV
- Click on ‘Default Report’ in the Reporting Tab
- Click on the second icon located in the top-right corner
- Customize EMV Parameters
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